Need inspiration to jazz up your designs this winter? Consider proteas. Native to South Africa, this family of flowering plants has 73 genera and...
As the past two years have repeatedly proven, you cannot predict or dictate global events. But florists who’ve withstood the pandemic and its ripple...
The pandemic brought with it different challenges for floral professionals from coast to coast. Florists — resilient, resourceful, and flexible —...
Available in an assortment of colors, shapes, and sizes, ornamental berries complement almost any flower and foliage, writes Katie Vincent in the...
Merchandise displays outside a floral shop can entice customers to linger, make impulse purchases, pop in the store and even share the beautiful...
During the pandemic, Abby Chick, owner of Blakemore’s Flowers, in Harrisonburg, Virginia rediscovered the emotional fulfillment of providing...
Like everything else in a world that is not quite post-pandemic, the wedding business is not simply picking up where it left off 15 months ago. How...
It’s officially fall, which means Pumpkin Spice lattes and new floral designs that evoke coziness and sweater weather. A low price point and long...
For years, the run-up to Mother’s Day has proceeded like clockwork at Radebaugh Florist & Greenhouses in Towson, Maryland. Kaitlin Radebaugh,...
Floral professionals have grappled this spring with the toughest decisions of their careers, including questions that require them to balance...
It’s beginning to look a lot like Christmas… Do your team members have the education they need to help your business thrive? One great resource is...
There are now just 77 days to go until Christmas 2016. For many florists, that means it's time to promote and finish planning your annual holiday...
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of...
Five years ago, Peggy and Wayne DeBey, AIFD, were facing the kinds of problems familiar to many small retail flower shops: Fewer people were coming...
According to the 2016 National Gardening Report, five million of the six million Americans who took up gardening in 2015 were 18 to 34. The same...