Odorless limonium. Speckle-free alstroemeria. Tea roses in a breathtaking array of new colors and dianthus in shapes you’ve never seen before. These...
Stock Your Store with New ‘Model’ Stems
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Floral Management
In Boston, SAF 1-Day Profit Blast Delivers Ideas, Tips and Inspiration
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in...
Give Customers a ‘Floral Vitamin’ Boost with Sunflowers
Sunflowers’ vibrant coloring and full shape make them a go-to choice for anyone needing an emotional pick-me-up. At Sparrows Nest Flower Shop in...
How to Fight Back Against ‘Good Enough’
What do you say when someone asks, “How’s business?” If you answer, “meh, fine,” you may have an inertia problem on your hands, according to Brad...
Go for the Gush
A celebrity goes out for brunch and then disses the restaurant on Twitter. A woman takes to Yelp complain about sub-par service at a local clothing...
Apply to Win Floral Management Marketer of the Year Award
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League...
Buy, Buy, Baby
Moisturizers that will help a little one sleep, rattles too stylish to hide when company comes and teeny-tiny, fuzzy hats that will have strangers...
Ready for their Close-Up: Outstanding Varieties in All Their Glory
A crimson standard rose that an international breeder refers to as its “crown jewel.” A wedding-perfect protea that combines edgy and cool texture...
Keep Existing Customers Coming Back in Three Steps
The allure of new customers can be strong for any retail florist, but the best customer for your business is likely the person who is already...
Bumper Crop of Start-Ups Looks to Disrupt Floral Industry
In the past five years, bolstered in cases by millions in venture capital funding, a new crop of online start-ups marketing curated designs and...
On Facebook, Boosted Posts, Ads Can Lead to New Sales
Have some cooler designs you want to move today? Looking to promote a weekday special (and generate foot traffic) next week? Drum up some mid-summer...
Reminder Calls Key to Summer Sales
Want to keep the phones ringing (and the website orders buzzing) all summer? Don’t wait around. Pick up your own phone and start dialing. That’s...