The U.S. floriculture industry saw a 4.2 percent increase in sales last year over 2021, while cut flower sales fell, as did the number of...
Green Career Week Inspires Budding New Workforce
Seed Your Future’s Green Career Week, held Oct. 3 to 7, gave professionals in the floriculture and horticulture industries an opportunity to speak...
Florists Join the Search for the Next Generation of Floral Pros
George Clements of George’s Flowers in Roanoke, Virginia, developed an interest in the floral business at a young age, thanks to his grandparents....
Green Career Week Calls on Industry to Showcase Jobs
Dozens of agriculture, floriculture and horticulture companies nationwide will connect with high school students in October to showcase careers...
SAF, Seed Your Future Join Forces to Strengthen Workforce Pipeline
Seed Your Future and the Society of American Florists have announced plans to join forces to promote increased awareness of horticulture and...
Advocacy Series: 5 Questions on Floriculture Research Funding
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Paul Thomas, Ph.D., to Receive 2017 Alex Laurie Award
A renowned researcher, prolific speaker and mentor to college students is the recipient of the Society of American Florists’ (SAF) 2017 Alex Laurie...