Attendees of a past Next Gen LIVE! event toured USA Bouquet in Miami, where workers assemble bouquets. USA Bouquet is a stop at this year's optional...
Get a Behind-the-Scenes Look at Miami Flower Importing and Production
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Florida
Hurricane Ian Damages Some Florida Floral and Nursery Businesses
Bella Florals and More took on several feet of water as storm surge from Hurricane Ian swept over Marco Island in Florida last week. Videos by store...
In Florida, Flowers Offer Some Comfort in Face of Tragedy
When Deborah De La Flor, AIFD, PFCI, heard about the horrific mass shooting last week in Parkland, Florida, she could almost feel her heart breaking...
Florida Ag Commissioner Visits Farms to Assess Hurricane Damage
Growers in Florida had a visit from an influential state government official last week. Adam Putnam, Florida’s commissioner of agriculture, visited...
Hurricane Update: Recovery Work Continues
Floral industry members in Florida are still working to recover from damages sustained during Hurricane Irma — an effort made considerably more...
Hurricane Matthew Hits Florida Cut Foliage Industry Hard
As many communities, especially hard-hit areas of North Carolina, continue to wrestle with the immediate aftermath of Hurricane Matthew, floral...
Build Sympathy Sales with Creative Approaches
If you’ve watched your sympathy sales decline over the years, take heart: With some out-of-the-box thinking and top-level service, you can improve...
For Early Summer Boost, Plug Father’s Day — and Dance Recitals
We say Father’s Day, you say, “Helllloooo, big spenders”? OK. Not exactly. Father’s Day may not be the most lucrative holiday of the year, but...
Conforti Sells Beneva Flowers
A well-known florist in Sarasota, Florida, has sold the retail and wholesale arm of his business to dedicate more time to developing marketing and...