Last month FTD and From You Flowers, a large floral ecommerce company, announced a merger — a business move that was considered years earlier but...
CEO Discusses Merger of FTD and From You Flowers
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New CEO Shares Priorities for FTD
An ecommerce executive with a track record of scaling large business — including as vice president of Amazon Marketplace — is now in charge of FTD....
FTD Files for Bankruptcy Protection, Announces Plans to Sell Non-Floral Brands
FTD this week announced that it has filed for chapter 11 bankruptcy protection and entered into a purchase agreement with Nexus Capital Management...
FTD: Valentine’s Day Media Campaign Fell ‘Substantially Short’ of Expectations
FTD expects consolidated revenues for the first quarter of 2018 to be about $20 million below internal expectations — a shortcoming the company...
Top Execs Depart as FTD Mulls Sale, Institutes Restructuring Plan
FTD announced late last week that three top executives are leaving their positions as the company reviews “strategic alternatives” for its future —...
FTD Announces Second Quarter Financial Results
On the heels of an announcement that FTD had let go three executives and plans to restructure, the company has announced disappointing second...
Teamwork: Consider Partnerships to Amplify Your Petal It Forward Event
For the past two years, Fifty Flowers has partnered with the Boise Police Department and the Ada County Sheriff's Office to hand out flowers for its...
FTD Executive Calls Headlines on Company’s Finances ‘Distortions’ of the Facts
FTD’s announcements last week that the company saw “lower than expected” results on Valentine’s Day and failed to meet its overall “financial...
International Design Competition Comes to Philadelphia
During the final round of the FTD America’s Cup design competition last summer, Katharina Stuart, AIFD, CCF, had reality TV on her mind — namely the...
Extended Interview: Scott Levin and Tom Moeller
Top executives from FTD share what they’ve learned from leadership changes and restructuring, how they’re responding to rising expectations in...
FTD Announces Leadership Change
After an eight-year tenure that included a high profile spin-off and acquisition, FTD’s president and CEO, Rob Apatoff, will be stepping down. This...
FTD Announces National Floral Design Competition
FTD is excited to announce FTD America’s Cup, a national floral design competition that will take place at the 2018 AIFD National Symposium. FTD is...
FTD Supports Military Service Members And Their Families With Flowers And Donation To USO
As part of its continued support for military service members, their families and veterans, premier floral and gifting company FTD® (Nasdaq: FTD)...
FTD Awards Three Scholarships to SAF Palm Springs 2018
Three floral industry members won $1,000 scholarships from FTD University to attend SAF Palm Springs 2018, the Society of American Florists’...
FTD Teams Up with Certifying Agency for Green Effort
A new partnership between FTD and a certification programmed aimed at identifying “green” businesses could help some florists better market their...