The holiday season is in full swing, and the Society of American Florists has new social media and marketing materials to help you reach last-minute...
Use Holiday Social Media Resources to Boost Last-Minute Sales
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Freight Costs, Concerns, Intensify Ahead of Holidays
The increasing expense and difficulty of moving flowers internationally is a growing concern as the industry prepares for the December holidays —...
10 New Ways to Promote #HolidayShopping
“Close at 5? Oh no, Santa won't be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours...
SAF Members Generate Positive Publicity for Valentine’s Day
Amidst the busiest stretch of the year, professionals from all segments of the floral industry made time to talk to the media — scoring quality...
Do You Have the ‘Unique Value Effect’?
Any parent who has procrastinated before the holidays knows that the “must-have” toy of the season — the one flying off the shelves — is marked up...
Count Those Pinecones!
Here’s a great story the media will love: how many pinecones (or stems of holly, ilex or any other holiday favorite) do you use during the holiday...
After a Disappointing Fall, Many Florists Look Forward to Christmas
Fall holidays? What fall holidays? That seems to be the response of many florists when it comes to Halloween and Thanksgiving 2016 — along with the...
Teleflora Designs Share Holiday Stage at ‘Good Morning America’
To kick off the holiday season, Teleflora this week brought festive floral designs to ABC’s “Good Morning America.” The company is partnering with...