For years, the run-up to Mother’s Day has proceeded like clockwork at Radebaugh Florist & Greenhouses in Towson, Maryland. Kaitlin Radebaugh,...
Floral Management Focuses on ‘New Rules of Selling Flowers’
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Holiday Sales
Floral Industry Leaders Talk Lessons Learned from Mother’s Day
For those who could be open for business, Mother’s Day 2020 came on strong — despite unprecedented challenges and a host of unknowns. What does the...
Look Ahead to Father’s Day Resources
Just like Mother’s Day, Father’s Day will look a bit different this year with social distancing practices still in play. Though Father’s Day isn’t...
5 Early Takeaways from Mother’s Day 2020
The run-up to one of the floral industry’s biggest holidays was chaotic and filled with uncertainty —especially for florists in states with strict...
Retailers See APW Sales Drop — But Cast Eyes Ahead to Mother’s Day
About 73 percent of the retailer respondents to a Society of American Florists post-holiday survey on Administrative Professionals Week (APW) said...
Nearly 50 Percent of Florists Surveyed by SAF Predict a Holiday Sales Increase
With one week to go until Christmas, most retail florists feel optimistic about the 2019 holiday season, according to a Society of American...
Facing a Short Holiday Season, Floral Pros Search for Efficiencies to Drive Sales
A late Thanksgiving means that floral industry retailers will have to hustle to make the most of a shorter Christmas season. Thanksgiving falls on...
National Retail Federation Predicts Slight Holiday Sales Growth
A national group says retailers should plan for a good holiday season — not a blow-out — with sales during November and December increasing by 3.8...
Arizona Shop Holds ‘Half Way to Valentine’s Day’ Sale
You’ve heard of Christmas in July and half birthday celebrations. PJ’s Flowers & Events in Phoenix, Arizona has a special take on the off-season...
After a Disappointing Fall, Many Florists Look Forward to Christmas
Fall holidays? What fall holidays? That seems to be the response of many florists when it comes to Halloween and Thanksgiving 2016 — along with the...