With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new...
Navigate Lower Sales and Higher Costs This Holiday Season
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holiday season
Holiday Prep Series: Keep Employee Mental Health Top of Mind
Sherry Grimes-Jenkins calls herself a yogi/florist. Her role as yoga teacher and practitioner is an important part of running her floral business,...
Inspire Your Team, Prevent Burnout
As we hurdle toward the busy holiday season, consider measures that prevent burnout. One strategy? Inspire you team to learn new things, such taking...
Wholesalers and Importers Expect Tight Holiday Supply
The supply of flowers and evergreens is expected to be tight this holiday season, importers and wholesalers say. The good news: Several importers...
Holiday Success: Deck Your Website for Holiday Sales
It’s almost time to deck the halls — and your website. Web orders have become a major driver of sales for retail florists, especially during...
Profit Blast Preview: Streamline Marketing To Save Time, See Results
When business is strong, and staffing is lean, it can be easy to let some tasks, such as marketing, fall by the wayside. “As we know, the floral...
Evergreens Shortage Anticipated in Pacific Northwest
Extreme heat in the Pacific Northwest in June damaged evergreens and is expected to cause a shortage of boughs and wreaths this holiday season....
Personalized Cards Help Florists Build Relationships
As the holiday season officially kicks off next week, it’s an apt time to show appreciation to the people — loyal customers, vendors and employees —...
5 Attention-Grabbing Subject Lines for Hanukkah and Christmas
Subject lines can make or break your email open rates — especially during the busy holiday season when customers are busier than ever. “If your...
Two Dozen Daily Deals Drives Yuletide Traffic for Oregon Florist
Determined to end the year on a high note, Doug Fick treats the holiday season as a marathon, not a sprint. The owner of Broadway Floral Home and...