Here’s some promising news to start your summer: In the coming months, most Americans believe they will purchase flowers and/or plants for others...
Industry Economist Points to Promising Signs Post-Crisis
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4 Ideas to Boost Father’s Day Sales
With another Mother’s Day in the books, it’s time to shift the focus to dear ol’ dad. Based on higher-than-average sales for spring holidays this...
Sales Tips for a Successful Mother’s Day
One of sales expert Tim Huckabee’s biggest pet peeves is hearing florists lowball customers because they’re selling from their own pockets. That...
Need a Better Sales Strategy? Learn from an Expert in Kansas City
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat...
For Bigger Sales and Better Service, Nix the Nice
“Will this design look nice?” It’s a favorite customer question, which far too many florists instinctively answer, “Of course!” (perhaps with a...
Do You Have A ‘Social Selling’ Mindset?
What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with...
Watch ‘The Social Selling Mindset’ WebBlast
Are you ready to have the phone ring more? Get more people in your store? Increase sales? Gain confidence? Then watch “The Social Selling Mindset"...
Free WebBlast to Prep Retailers for Mother’s Day
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower...
Arizona Shop Plans Spa-Like Mother’s Day Event
A flower shop in Prescott, Arizona, is keeping Mother’s Day high on customers’ radars with an in-store event focused on pampering. Allan’s...
Publicity Pointers To Maximize Your Marketing Campaigns
On October 7, more than 2,000 people in Chicago received a surprise gift of flowers, courtesy of Kennicott Brothers Company and Ashland Addison...
Steal Holiday Promo Ideas from Major Companies
The National Retail Federation predicts holiday sales will increase 4.1 percent (to $616.9 billion) this year, a full percentage higher At...