Labor, rising costs, intense competition and the need to understand and adopt new technologies are among the most significant challenges facing...
SAF CEO Lays Out Industry Challenges — and SAF’s New Plan
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Kate Penn
SAF Continues to Increase Floral Industry’s Influence in Washington
In its role as the voice of the floral industry, SAF attended events in support of Reps. Jimmy Panetta (D-CA) and Mike Conaway (R-TX). Rep. Panetta...
Kate Penn Spells Out SAF Vision in Facebook Live Video
Following a more than 30-year-tenure with the Society of American Florists — most notably as editor-in-chief of Floral Management and SAF’s online...
Peter Moran to Retire as SAF CEO, Kate Penn Named Successor
The Society of American Florists' chief executive officer, Peter Moran, will retire at the end of the year from his post after 33 years with the...