In the past week, a longtime member of the Society of American Florists has received an unusually high volume of wrong numbers, with scores of...
D.C. Flower Shop Bombarded with Calls for ‘The Grinch’
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Community Activism Reaps Benefits
Since the early weeks of the pandemic, Stacie Lee Banks, AAF, and Kristie Lee, have been inundated with texts and emails offering advice and funding...
N.J. Florist Credits Resiliency to Diverse Product Lines
Springtime is usually a robust period at Monday Morning Flower & Balloon Co. in Princeton, New Jersey. This year, of course, much of the shop’s...
Indiana Florist Makes Headlines for ‘Dancing’ Partner
When a senior citizen started using the parking lot of Banner Flower House in Kokomo, Indiana, as an impromptu dance floor on his morning walks, the...
Montana Florist Shows ‘True Colors’
In late April, weeks into quarantine, when the world at large wrestled with feelings of angst and fatigue, Cara Lard had an idea to bring some...
Build Sympathy Sales with Creative Approaches
If you’ve watched your sympathy sales decline over the years, take heart: With some out-of-the-box thinking and top-level service, you can improve...