Ann Stewart of Smithers Oasis and Amanda Jedlinsky of SAF presented Tiger Lily Florist owner Lisa Hays Holmes with SAF's 30th annual Marketer of the...
Tiger Lily Florist Wins SAF’s Marketer of the Year Award
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Marketer of the year
Put Your Hat in the Ring for Five Grand
The winner of the 2024 Marketer of the Year award receives $5,000 and a cover story in Floral Management magazine. Does your business’s marketing...
Build Loyal Customers with This Award-Winning Strategy
https://vimeo.com/939624051?share=copy Customer loyalty is a challenge familiar to just about every business owner. But one shop’s approach has...
Does Your Marketing Have What it Takes to Win $5,000?
With the flower sales boom of the pandemic in the rearview mirror, many floral businesses are deploying clever marketing to capture their customers’...
CalFlowers Wins SAF’s Marketer of the Year Award
A national marketing campaign that promoted flowers as self-care and gifted the marketing assets to the industry to use at a local level is the...
6 Tips for A Winning Marketer of the Year Entry
A clear challenge….a nimble strategy…and quantifiable results — that’s what judges will be looking for in the hunt to find a floral marketing...
Marketing Pros: Time to Show Off
A floral distributor that put its employees front and center in company marketing. A television show about cut flowers. A retailer that created a...
SAF Will Help You Learn, Grow and Connect in 2023
Do you worry about the impact of inflation on your profit margin? Are you looking to connect with professionals across the floral supply chain? Do...
Ramped Up Your Marketing? Apply for SAF’s Marketer of the Year Award
A wholesaler who developed a marketing campaign to encourage consumers to buy from local florists. A grower who thrust proteas into the national...
SAF’s ‘Marketer of the Year’ Returns
After a two-year hiatus, SAF’s Marketer of the Year competition is back. The coveted award, which honors a marketing-savvy floral industry...
With Far-Reaching Public TV Show, J Schwanke Wins ‘Marketer of the Year’
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of...
Former Marketer of the Year Continues Award-Winning for Fiesta
This week, nearly 1,000 people in San Antonio are advertising for Spring Garden Flower Shop by sporting a colorful piece of metal. Nine years ago,...
Marketer of the Year Alumni: Award Boosts Confidence, Motivation, Reach
Second-generation florist Rick Canale grew up reading Floral Management and, over the years, accumulated a long list of business owners he admired...
Deadline Extended to March 9 for AAF and Century Award Applications
Dotting the i's and crossing the t's can take time, especially after the busy Valentine’s Day season. That’s why SAF has extended the deadline for...
Apply for AAF and Century Award by March 1
Are you active in a community service organization? Has your company been in business since 1918? If you answered yes to either question (or both),...