Remind social media followers it’s time to hop on over to pick up flowers for Easter. The Society of American Florists provides members with four...
The Easter Bunny Loves Flowers
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Marketing
Saskatchewan Shop Owner Uses Anniversary as Engagement Opportunity
On April 1, Poppy Parsons, AIFD, CAFA, reached the 10-year mark as owner of Smart Flowers in Swift Current, Saskatchewan—an accomplishment she chose...
Attract Teen Shoppers with Prom Quiz Cheat Sheet
The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members...
New York Florist Hosts Design Class to Pique Interest in Easter Flowers
Despite the existence of a flower called an “Easter lily,” the spring holiday has not been the boon to florists that it once was. In 2015, the last...
APW Prep: B2B Presentation Portfolios
Administrative Professionals Week (APW), April 23-29, 2017, opens the door to cultivate new business clients and remind current clients of the value...
Snow Storm, College Hoops Provide Promotional Fodder for NYC Florist
Consider Nic Faitos king of the spontaneous promotion. When Winter Storm Stella pounded New York City with seven inches of snow on March 14, the...
In New Marketing Kit, SAF Promotes Flowers’ Health Benefits
Society of American Florists members on the hunt for marketing materials that quickly and memorably emphasize the health benefits of floral gifts to...
General Mills to Consumers: Buy and Plant Wildflowers
Customers who pick up a box of Honey Nut Cheerios this spring will notice a key character missing: BuzzBee, the friendly bee familiar to any Honey...
N.J. Florist Offers Employers Workplace ‘De-Stress’ Demos
A florist in Princeton, New Jersey, may have found a way to get her designs in front of a key demographic — while helping to turnaround a troubling...
Social Media Expert to Share ‘Secrets’ of Social Media Reach
You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big...
Make Opportunity Knock for Your Business
You have a potentially great idea, but you aren’t exactly sure how to put it into action at your business. Or, you know that you need to make some...
3 Easy Ways to Build Women’s Day Awareness
Since 1908, March 8 has been designated as International Women’s Day, a celebration of females’ social, economic, cultural and political...
Women’s Day Prep: Generate News Coverage
The Society of American Florists makes promoting International Women’s Day (March 8) easy with promotional ideas, a customizable press release,...
Florists Use Connections, Charm and Can-Do Spirit to Shine in Valentine’s Day Media
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who...
Stay Positive in Valentine’s Day Interviews
As a shop owner, you are the spokesperson for your business and the flower expert for your community. This Valentine’s Day, seize the opportunity to...