A high-profile reason for a romantic gesture in the middle of the week? Florists are saying, “yes, please.” More than 90 percent of florists...
Florists Look Forward to Weekday Valentine’s Day
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Marketing
Post Valentine’s Day Facebook Graphics
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of...
Marketing Tactics to Increase Millennial Floral Purchases
The Floral Marketing Research Fund (FMRF) has released results from a new study that provides a detailed analysis about the floral consumption...
Two Ways to Reduce Wait Time on Valentine’s Day
Most florists are predicting an increase in Valentine’s Day sales on this year’s Tuesday holiday. For a florist in Glastonbury, Connecticut, that...
Free WebBlast to Reveal 5 Steps to Profitable Weddings and Events
As a wedding and event florist, you're constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem...
“We’re Married to Perfection” Engages Brides
Promote your wedding business with the Society of American Florists’ “We’re Married to Perfection” materials. The materials feature a professional...
3 Sales and Marketing Tasks to Tackle Before 2017
Your holiday work has been delivered. Your corporate parties are done. But before you put up your feet and ring in the New Year, make time to plan...
A Four-Letter Acronym to Help You Sell Anything
Want to sell something surprising — say a cutting-edge floral design to a discerning customer? Make it familiar (with flowers you know she loves)....
Ready-to-Go Graphics, Scripts for Small Business Saturday
Update your social networks and get followers ready to support your shop on Small Business Saturday, Nov. 26. American Express provides free...
Share the Petal It Forward Video
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...
Small Business Saturday Prep: Rally Your Online Community
Encourage consumers to support your shop on Small Business Saturday, Nov. 26. American Express provides free customizable marketing resources. Among...
Small Business Saturday Prep: Dress Up Your Store
Encourage consumers to support your shop on Small Business Saturday, Nov. 26. American Express provides free customizable marketing resources. Among...
Start Prepping Today for Small Business Saturday
Consumers may be thinking jack-o-lanterns and elections now, but before you know it they'll have Christmas on the brain — and small business owners...
Florists in 49 States Plan 230 Local Events for Petal It Forward
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230...
Florists in 46 States Commit to ‘Petal It Forward’
Florists around the country are gearing up to help consumers feel and share some serious flower love. At press time, florists in 46 states and 170...