The Society of American Florists kicks off summer with a big sale guaranteed to boost local marketing efforts. Save 75 percent on SAF posters,...
Save 75 percent on SAF Posters, Postcards and Stuffers
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Marketing
5 Ways to Improve Wedding Sales
Ah, weddings. The romance. The personal touches. The elegance. The poignant moment when two lives become one … Who are we kidding? For florists,...
Marketer of the Year Winners Reflect on Competition’s Effect
A farm that brought a group of flowers from obscurity to national attention. A collective that harnessed the farm-to-table movement for the benefit...
Arizona Florist Builds on PR Success for Mother’s Day Donation Drive
Raising funds for a local charity and generating goodwill for the shop: these two worthy goals go hand-in-hand. Making the most of that synergy,...
Publicity Pointers from Petal It Forward Superstars
Before hosting KSAZ Channel 10 reporter Carmen Blackwell, Denham practiced talking points with her marketing manager. “You really only have about...
How to Market and Sell in a College Town
Caps and gowns will soon be replacing T-shirts and jeans for many college seniors and that means booming business opportunities if you have an...
Communion Crowns Help Illinois Shop Court New Customers
First communion, a tradition for young Catholics (typically 7-year-olds), is just around the corner. For more than 30 years, Lake Forest Flowers in...
Petal It Forward 2017: Social Media Coverage
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Toy Flower Crown Provides Fun, Unexpected Marketing Opportunity
You never know when inspiration will strike. During her past few trips to the bank, Tiffany Fulton Jones, of Blomma Flower Farm in San Clemente,...
Social Media Content Calendar for Valentine’s Day
Rushing to get everything done for Valentine’s Day? The Society of American Florists can help streamline your social media marketing with content...
Sun Valley Farms, iBulb Celebrate American Tulip Day
San Francisco’s Union Square was transformed into a floral wonderland Saturday, March 2, for American Tulip Day, a promotional event organized by...
3 Valentine’s Day Mistakes to Avoid
The countdown to your biggest holiday of the year is on, and we know you are B-U-S-Y. But don’t forget to check in with your sales and design teams...
Kissing Booth Elicits Photo Ops, Early V-Day Orders
Name a more perfect Valentine’s Day window display than a fully functioning kissing booth. (We’ll wait.) While browsing the Burton + Burton gift...
5 Tactics That Elicit Early V-Day Orders
Do an onslaught of last-minute orders drive you bonkers every February 14? You’re not alone. In recent years, “procrastinating customers” has been a...
Daddy Daughter Party Generates Goodwill, Extra Sales
Romance gets the lion’s share of attention for Valentine’s Day — but it’s hardly the only type of love worth celebrating. At Allan’s Flowers in...