You gave away your last pair of Petal It Forward bouquets hours ago. Now, toot your horn, follow up with reporters and say thank you to all...
Petal It Forward Wrap Up: Share Updates, Say Thank You
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Marketing
Florists in All 50 States Plan Local Events for Petal It Forward
North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort...
Amplify the Buzz: Support the Petal It Forward Thunderclap
Raising consumer awareness about the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists makes it easy for the...
Petal It Forward Prep: Remind Media and Prepare Messages
Now is the time to send local reporters a Media Advisory about your Petal It Forward event. SAF provides a sample Petal It Forward Media Advisory to...
Attract News Coverage with Petal It Forward Media Advisory and Press Release
From media advisories to talking points, the Society of American Florists has tools and advice at safnow.org/pif-press to help members attract...
Petal It Forward Prep: Media Outreach
#PetalItForward Prep: Media Outreach Posted by Society of American Florists on Tuesday, September 26, 2017
Florists Share Tips for Petaling it Forward
Taking part in the Society of American Florists Petal It Forward event on Oct. 11? (We hope so!) Here’s a quick tip to keep in mind: When handing...
Florists in 44 States Plan to ‘Petal It Forward’ on Oct. 11
Florists in 181 cities in 44 states, plus Washington, D.C., and Canada, have so far told the Society of American Florists of plans to hold Petal It...
Florists in 44 States Plan to ‘Petal It Forward’ on Oct. 11
At press time, florists in 44 states in 147 cities and Canada had told the Society of American Florists of plans to hold Petal It Forward events in...
Steal This Doughnut Shop’s Sweet Social Moves
Since opening in late May, Five-O Donut Co. in Sarasota, Florida has been the go-to spot for locals craving a sugar fix. The gourmet doughnut shop...
Petal It Forward Prep: Pre-Made Bouquets and Assembly Lines
Florists who participated in the last two Petal It Forward efforts said their No. 1 time-saving tip was to buy or ask for donations of ready-made...
Florists in 38 States Plan to ‘Petal It Forward’ on Oct. 11
At press time, florists in 38 states and Canada had notified the Society of American Florists of plans to hold Petal It Forward events in their...
Petal It Forward Prep: Recruit Volunteers
From processing flowers and assembling bouquets to attaching stickers or cards and representing your shop as “Happiness Ambassadors,” having a few...
Petal It Forward Prep: Source the Flowers
One secret to success during the Society of American Florists’ upcoming Petal It Forward event? Ask suppliers for help — and do it fast. “The sooner...
Marketing ‘Sins’ Could be Killing Your Social Media
Florists may think they are doing a bang-up job on social media, but if you aren’t utilizing video, ads and caption info correctly, you’re probably...