The Society of American Florists and its members actively worked to promote positive messaging around Mother’s Day flowers, reaching out to nearly a...
Negative Publicity Watch: SAF Responds to 11 Companies, Media Outlets
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Mother’s Day negative ads
Flower Bashers, Beware
The last thing florists gearing up for Mother’s Day need is other businesses or news outlets disparaging the gift of flowers. And yet, year after...
SAF’s Advocacy Prompts Change in Negative Floral References
The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s...
Negative Publicity Watch: VistaPrint and American Kennel Club Bash Flowers
VistaPrint, a global company that produces marketing products, and the American Kennel Club were among the five companies recently contacted by the...
See A Mother’s Day Ad Disparaging Flowers? Tell SAF
A dozen companies, including the upscale retailer Nordstrom and the high-end women’s clothing brand Tory Burch, heard from the Society of American...
SAF Asks Restaurant Chain, The Today Show to Stop Trashing Flowers
The week before Mother’s day, a restaurant chain and The Today Show promoted Mother’s Day gifts by disparaging flowers — and those were just two of...
SAF Tapped as Source for Mother’s Day Media Coverage
The media love to feature flowers in their Mother’s Day news coverage, and this year was no exception. As the pandemic continues to evolve and...
When They Go Low, Be Reasonable
Ahead of major floral holidays, such as Mother’s Day, negative or misleading publicity or references regarding flowers and florists can often be...
SAF Asks Sun-Maid, Fitness Company to Stop Bashing Flowers
As Mother’s Day approaches, companies continue to use negative ads to discourage consumers from purchasing floral gifts. The Society of American...
SAF Responds to Negative Floral Ads
Ahead of Mother’s Day, news publications and companies are using negative ads and content references to disparage floral gifts — and the Society of...
SAF Responds to 14 Negative Mother’s Day Ads
After Mother’s Day 2019 wrapped, the Society of American Florists tallied the number of companies that put down flowers in their promotions this...
SAF Thanks Coffee Franchise for Generating Positive Buzz
While the Society of American Florists kept busy this year responding to negative holiday ads for Mother’s Day, the association also took time to...
Negative Ad Watch: SAF Responds to Companies, News Agencies
News agencies and a mail order liquor service recently dinged flowers in Mother’s Day ads. As the voice of the floral industry, the Society of...