Ensure your staff is trained — and incentivized — to get the most out of every Mother's Day sale. Consumers are expected to spend billions to...
Mother’s Day Prep: The Art of the Upsell
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Mother’s day sales
3 Strategies to Cut Costs and Capture More Sales for Mother’s Day
Travis Wilson of Breen's Florist in Houston is using strategies he learned outside the industry in retail management and real estate to cut costs...
Mother’s Day Sales Stay Strong
Despite inflation, competition from other gift-giving companies, and renewed opportunities to  take mom on outings, flowers and plants remained a...
4 Tips to Rake in Mother’s Day Sales
Need some ideas to jumpstart your Mother’s Day marketing? Here are a few low-cost ways to get your name out in the community. Simple, but Smart,...
Demand, Marketing Drive Mother’s Day Sales Increase
Sales were up year over year for more than 85 percent of respondents to the Society of American Florists’ Mother’s Day Survey 2021, with new...
More Consumers Chose Flowers for Mom This Year
The results are in: More Americans showed their love for moms with flowers this year. Nearly a third of American adults bought fresh flowers or...
Maximize Mother’s Day Profits
Mother’s Day is one of the two busiest times of the year for retail florists — and it can make or break your retail year. Pay attention to the...
Retailers Predict Bump-Up in Mother’s Day Sales
After a successful Valentine’s Day and Easter in 2021, florists are optimistic about Mother’s Day sales this year. In a recent Society of American...
Floral Industry Leaders Talk Lessons Learned from Mother’s Day
For those who could be open for business, Mother’s Day 2020 came on strong — despite unprecedented challenges and a host of unknowns. What does the...
5 Last-Minute Tactics for Mother’s Day Success
On the heels of hosting eight weeks of webinars about persevering through the COVID-19 pandemic, Society of American Florists CEO Kate Penn appeared...
Design Hacks for a More Efficient Mother’s Day
If you’re allowed to operate this Mother’s Day, you’ll likely do so with a reduced staff including people with little to no design experience, such...
Sales Tips for a Successful Mother’s Day
One of sales expert Tim Huckabee’s biggest pet peeves is hearing florists lowball customers because they’re selling from their own pockets. That...
Advanced Planning Key to Profitable Mother’s Day
According to Prince & Prince, an industry market research group, U.S. consumers could spend as much as $4.4 billion on flowers and plants for...
Benchmark Your Business
Wondering how your Mother’s Day sales compared to other retail florists across the country? The Society of American Florists surveys member...