The last thing florists gearing up for Mother’s Day need is other businesses or news outlets disparaging the gift of flowers. And yet, year after...
Flower Bashers, Beware
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mother’s day
Drive Mother’s Day Sales on Social Media
Forget to plan your Mother’s Day social media campaign in the frenzy of preparations? Don’t worry — the Society of American Florists has you covered...
Are You Prepared to Talk Sustainability?
Mother’s Day presents a great opportunity for retail florists to tout their product and services to reporters and customers. But sometimes the...
Your Mother’s Day Survival Guide
The countdown is on for Mother’s Day, and one question is on everyone’s mind: Will consumers be willing to spend? During an event in late March for...
Grow Your Mother’s Day Sales with Plants
Are houseplants on your Mother’s Day menu? This product category, popular among all demographics, often creates loyal customers who return to grow...
Florist Shares Their ‘Perfect One-Stop’ Gift For Mother’s Day
A florist in Kennewick, Washington has built on the idea of a traditional gift basket to offer customers a way to personalize gifts for Mother’s Day...
Plan Now for Mother’s Day Deliveries
Mother’s Day is quickly approaching on May 14 and it’s not too early to start planning for deliveries. The Society of American Florists has a...
Mother’s Day Sales Stay Strong
Despite inflation, competition from other gift-giving companies, and renewed opportunities to  take mom on outings, flowers and plants remained a...
Is Digital Flower Gifting on the Horizon?
Your customers might soon need to give two floral gifts to a recipient for a special occasion — one for the real world, and another for the virtual...
SAF’s Advocacy Prompts Change in Negative Floral References
The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s...
Tackling Tough Questions About Mother’s Day Flowers?
The media is looking for Mother’s Day stories, and many news outlets seem to be focusing on supply chain issues and inflation — and how that will...
Today Show: Your Florist Will ‘Make It Happen’ on Mother’s Day
[mom_video id='ZGCJuPGAA1U' width='900' height='450'] Millions of viewers across the country who tuned in to the Today Show last week heard some...
Last-Minute Social Posts to Drive Mother’s Day Sales
The two to three days before Mother’s Day are key buying days – stay top of mind with consumers by deploying some easy-to-implement social media...
NRF: Flowers Top the List of Anticipated Mother’s Day Gifts
The National Retail Federation has good news for the floral industry. Flowers ranked second on a list of top gifts for Mother’s Day, just behind...
Negative Publicity Watch: VistaPrint and American Kennel Club Bash Flowers
VistaPrint, a global company that produces marketing products, and the American Kennel Club were among the five companies recently contacted by the...