One of sales expert Tim Huckabee’s biggest pet peeves is hearing florists lowball customers because they’re selling from their own pockets. That...
Sales Tips for a Successful Mother’s Day
read more
mother’s day
Virtual Flowers Generate Revenue, Help Forecast
Even if you’ve closed your shop, you can still capitalize on one of the biggest floral holidays of the year, by promoting virtual arrangements —...
Nearly a Third of Americans Bought Mother’s Day Flowers
Flowers remained a sought-after gift choice among consumers this Mother’s Day — and proved especially popular among adults aged 54 and younger,...
Alabama Florist Partners with Alzheimer’s Association for Mother’s Day
When Society of American Florists member Cameron Pappas was invited to appear on three out of four local news stations and on radio, he welcomed the...
5 Questions to Ask Your Team the Week After Mother’s Day
While you and your staff can still recall details ask questions, hold a team debrief on what went right, what should be improved upon with Mother’s...
Nine Social Media Ideas to Post for Mother’s Day
Post this message on social media with a photo of one of your custom floral designs. “Super moms deserve superior flowers from (shop name) this...
National Companies, Retail Federation Expect Strong Mother’s Day
Mother’s Day 2019 has the potential to be a major retail event, according to predictions from national companies in the floral...
Millennial Florist Shares Instagram Tips for Mother’s Day
With more than one billion users — many of them in the 18- to 34-year-old demographic — Instagram is a primo place to promote Mother’s Day if you...
Five Easy Ideas for Mother’s Day Social Media Marketing
Looking for inspiration for your social media posts during the lead up to Mother’s Day? “Get personal,” said SAF Vice President of Marketing...
Steal these Ideas for Mother’s Day Social Media Posts
“With Mother’s Day around the corner, it has us thinking about our moms! What is it about your mom that you love? Tell us below!” Post this message...
Mother’s Day Wrap Up: Transportation Issues and Results from National Companies
Mother’s Day 2018 is a wrap, with increased sales for most florists and one in three American adults buying holiday flowers or plants. E-Brief...
Florists Talk Shop with Reporters for Mother’s Day
In the midst of Mother’s Day week — when the pressure was on, and designs were flying out the door — some Society of American Florists members spoke...
NYC Florist Taps Into Pop Culture for Mother’s Day
Mindful that — above all else — moms prize quality time with their kids, Starbright Floral Design in New York City latched onto not one, but two...
Red Sox, Chili’s Apologize for Ads that Dissed Flowers
One of the country’s most storied baseball teams has apologized to the floral industry after the Society of American Florists cried foul over an...
StubHub, NFL Shop to Consumers: Don’t Buy Mom Flowers
The world's largest ticket marketplace and the official store of the NFL are among the advertisers telling consumers not to buy flowers this...