Contests and blog posts and street signs — oh my! To capture a chunk of the estimated $2.4 billion consumers were expected to spend this year on...
Florists Work Hard for Mother’s Day Dollars
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mother’s day
5 Questions to Ask Your Team the Week After Mother’s Day
Before you decompress from Mother’s Day and while you can still recall details, debrief with staff on what went right, what went wrong and simply...
Poignant Ad Calls Out Moms for ‘Tough Love’
Beyonce’s “Lemonade” isn’t the only video making waves and getting standing ovations from critics this week. A new Mother’s Day online ad from...
ESPN Changes Mother’s Day Promotion
Just two days after SAF asked ESPN to pull its Mother’s Day promotion that read “Forget flowers,” the global sports network responded — with a new...
Coach Delivery Staff to Make a Great Impression
This Mother’s Day weekend and year round, your delivery staff is on the front lines of customer service. Here are some pep talk pointers to give...
Companies Get Naughty — and Honest — for Mother’s Day
The creative agency Humanaut is taking an edgy approach to a traditionally staid holiday this year. Through a collaboration with Felt — a company...
SAF Alerts AmEx to Negative References in Local APW Promo
When a major corporation knocks flowers in the run-up to an observance meant to recognize hard-working employees, could it be anything other than a...
Put Some ‘Charm’ in Your Mother’s Day Pricing
Florists looking to drum up sales and increase average transactions in the final stretch before Mother’s Day may want to look at how precisely they...
Mother’s Day Results 2013
Sample: Retail Florists with email addresses 256 Completed Responses 8% Response Rate Survey Monkey Online Survey Mother's Day sales in 2013...