The media love to feature flowers in their Mother’s Day news coverage, and this year was no exception. As the pandemic continues to evolve and...
SAF Tapped as Source for Mother’s Day Media Coverage
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negative ads
When They Go Low, Be Reasonable
Ahead of major floral holidays, such as Mother’s Day, negative or misleading publicity or references regarding flowers and florists can often be...
SAF Asks Sun-Maid, Fitness Company to Stop Bashing Flowers
As Mother’s Day approaches, companies continue to use negative ads to discourage consumers from purchasing floral gifts. The Society of American...
Coffee Roaster Disses Flowers, Then Repents
Ahead of major floral holidays such as Mother’s Day, flowers are often in the crosshairs as businesses compete for consumer gift spending dollars....
SAF Asks Sweet Farm to Ditch Negative Campaign
“Ditch the flowers and chocolate and give a truly unique gift this Valentine’s Day – a Sweet Farm Animal Sponsorship in your loved one’s name.” This...
Negative Publicity Watch: Bakery Agrees to Change Ad
As Valentine’s Day approaches, some media outlets and companies promote their message or product by maligning flowers. The Society of American...
Negative Publicity Watch: SAF Receives Response from Textile Company
When textile company Boll and Branch used “What’s better than flowers and chocolates?” as a marketing email subject line, the Society of American...
SAF Asks Publications, Companies to Ditch Negative Ads
In the run-up to Valentine’s Day, news publications and companies are using negative ads and references to disparage floral gifts — and the Society...
SAF Responds to 14 Negative Mother’s Day Ads
After Mother’s Day 2019 wrapped, the Society of American Florists tallied the number of companies that put down flowers in their promotions this...
Negative Ad Watch: SAF Responds to Companies, News Agencies
News agencies and a mail order liquor service recently dinged flowers in Mother’s Day ads. As the voice of the floral industry, the Society of...
‘Sock-cess!’: Bombas Apologizes for Negative Email
A popular sock company that disparaged the gift of flowers in a Valentine’s Day email has a message for the floral industry: “We hope you can...
SAF Asks Companies, Publications to Reconsider Negative V-Day Ads
The world's largest software maker and magazine and news editors promoting food gifts are among the companies making disparaging remarks about...
Florists Convince Companies to Rethink Negative Flower Ads
When Robert Bryant, AAF, AIFD, of Flowers By Robert Taylor West Covina, California saw a Facebook post that read, “Get Tickets instead of Last...
Negative Publicity Watch: SAF Gets Responses from Hotel, Frame Company
The world’s largest alliance of independent hotel brands and a startup company in the custom framing industry apologized to the floral industry...
SAF Asks Magazines to Nix ‘Forget Flowers’
With two weeks to go until Valentine’s Day, major publications and platforms are publishing articles that discourage consumers from buying flowers...