The Society of American Florists and its members actively worked to promote positive messaging around Mother’s Day flowers, reaching out to nearly a...
Negative Publicity Watch: SAF Responds to 11 Companies, Media Outlets
read more
negative floral publicity
Flower Bashers, Beware
The last thing florists gearing up for Mother’s Day need is other businesses or news outlets disparaging the gift of flowers. And yet, year after...
Negative Publicity Roundup: Undergarment Company Apologizes, Removes Social Post
In the week before Valentine’s Day, women’s undergarment retailer Hanky Panky removed its flower-bashing social media ad and sent the Society of...
See A Negative Flower Ad? Tell SAF!
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day...
Negative Publicity Watch: VistaPrint and American Kennel Club Bash Flowers
VistaPrint, a global company that produces marketing products, and the American Kennel Club were among the five companies recently contacted by the...
See A Mother’s Day Ad Disparaging Flowers? Tell SAF
A dozen companies, including the upscale retailer Nordstrom and the high-end women’s clothing brand Tory Burch, heard from the Society of American...
Negative Publicity Roundup: Philly Flower Show Rethinks Messaging
In the week before Valentine’s Day, several florists were shocked to receive an email from the Philadelphia Horticultural Society (PHS) with the...
Negative Publicity Update: Tory Burch, Mixtiles and Others
With less than a week until Valentine’s Day, businesses are doing whatever it takes to promote their gifts and services—including putting down...
Negative Publicity Update: The Adventure Challenge Apologizes
A custom guidebook company that sent customers an email discouraging the purchase of flowers for Valentine’s Day has apologized after the Society of...
Tips to Counter Negative Publicity
Advertisements that disparage flowers are more frequent before major holidays as competitors seek to position their products as the better gift. The...
SAF Asks Restaurant Chain, The Today Show to Stop Trashing Flowers
The week before Mother’s day, a restaurant chain and The Today Show promoted Mother’s Day gifts by disparaging flowers — and those were just two of...
SAF Tapped as Source for Mother’s Day Media Coverage
The media love to feature flowers in their Mother’s Day news coverage, and this year was no exception. As the pandemic continues to evolve and...
SAF Asks Sun-Maid, Fitness Company to Stop Bashing Flowers
As Mother’s Day approaches, companies continue to use negative ads to discourage consumers from purchasing floral gifts. The Society of American...
SAF Asks Sweet Farm to Ditch Negative Campaign
“Ditch the flowers and chocolate and give a truly unique gift this Valentine’s Day – a Sweet Farm Animal Sponsorship in your loved one’s name.” This...
Negative Publicity Watch: SAF Receives Response from Textile Company
When textile company Boll and Branch used “What’s better than flowers and chocolates?” as a marketing email subject line, the Society of American...