In the run-up to Valentine’s Day, news publications and companies are using negative ads and references to disparage floral gifts — and the Society...
SAF Asks Publications, Companies to Ditch Negative Ads
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negative messaging
Negative Ad Watch: SAF Responds to Companies, News Agencies
News agencies and a mail order liquor service recently dinged flowers in Mother’s Day ads. As the voice of the floral industry, the Society of...
‘Sock-cess!’: Bombas Apologizes for Negative Email
A popular sock company that disparaged the gift of flowers in a Valentine’s Day email has a message for the floral industry: “We hope you can...
SAF Asks Companies, Publications to Reconsider Negative V-Day Ads
The world's largest software maker and magazine and news editors promoting food gifts are among the companies making disparaging remarks about...
Florists Convince Companies to Rethink Negative Flower Ads
When Robert Bryant, AAF, AIFD, of Flowers By Robert Taylor West Covina, California saw a Facebook post that read, “Get Tickets instead of Last...
Negative Publicity Watch: SAF Gets Responses from Hotel, Frame Company
The world’s largest alliance of independent hotel brands and a startup company in the custom framing industry apologized to the floral industry...
Amazon, The Bouqs Co. Agree to Change Negative Ads
The country’s biggest online retailer and a floral industry startup have both agreed to change or address Mother’s Day ads that disparaged floral...
Negative Publicity Watch: SAF Responds to AutoMaxx, Victoria’s Secret
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women's premium lingerie have in common? They rely on the same...
Danbury Mint Revives Negative Valentine’s Day Ads
“They're ba-ack!" The popular catchphrase from a mid-1980s horror flick haunted Jenny Scala, director of marketing and communications at the Society...
Nest, Shane Co. and Others Take Jabs at Floral Industry
A chain of seafood restaurants, a GPS navigation developer, a home security system maker and a popular group of jewelry stores. These are just some...
ESPN Changes Mother’s Day Promotion
Just two days after SAF asked ESPN to pull its Mother’s Day promotion that read “Forget flowers,” the global sports network responded — with a new...
SAF Responds to Misinformation in National Publications
While many of the national publications’ coverage of the Valentine’s Day holiday was thorough, SAF responded to several groups that provided...
Massage Envy Stands by Negative Valentine’s Day Ad
A chain of spas with 1,085 franchise locations in the U.S. is sticking to negative messaging in the run-up to Valentine’s Day. On February 5, the...