The second-largest discount store retailer in the United States and an influential online news aggregator and blog disparaged Mother’s Day flowers...
Target, HuffPost Knock Mother’s Day Flowers
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Negative Publicity
Vermont Teddy Bear Company to SAF: ‘You Won’t Hear Those Ads Again’
The floral industry scored a major win last week in its efforts to combat negative floral advertisements and references around the holidays. For...
Negative Publicity Watch: Valentine’s Day 2017 Heating Up
Valentine’s Day promotions for electronics, restaurants and vacation getaways recently claimed their products are “better than flowers.” As the...
Negative Publicity Watch: Valentine’s Day 2017 Underway
A women’s lingerie retailer, a members-only men’s fashion retailer, and an online charity auctioneer all used the same marketing tactic in their...
As Valentine’s Day Nears, SAF Responds to Negative Ads
Along with cupids and hearts, Valentine’s Day brings some companies to run ads disparaging floral gifts and sometimes news media publish stories...
Every Order Deserves the Royal Treatment
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in...
ESPN Changes Mother’s Day Promotion
Just two days after SAF asked ESPN to pull its Mother’s Day promotion that read “Forget flowers,” the global sports network responded — with a new...
SAF Alerts AmEx to Negative References in Local APW Promo
When a major corporation knocks flowers in the run-up to an observance meant to recognize hard-working employees, could it be anything other than a...
SAF Urges Companies to Reduce Negative Mother’s Day Advertising
Skip flowers on Mother’s Day? How about skipping the negative references instead? That was the message the Society of American Florists delivered...
SAF Responds to Misinformation in National Publications
While many of the national publications’ coverage of the Valentine’s Day holiday was thorough, SAF responded to several groups that provided...
Massage Envy Stands by Negative Valentine’s Day Ad
A chain of spas with 1,085 franchise locations in the U.S. is sticking to negative messaging in the run-up to Valentine’s Day. On February 5, the...
Negative Publicity Report: Twigs Terrariums, Jared The Galleria of Jewelry, Canva
Three cheers for positivity! This week three more companies responded to the Society of American Florists’ concerns about Valentine’s Day promotions...
Negative Publicity Report: Twigs, Scentsy and Massage Envy
As more than half (54.8 percent) of consumers plan to celebrate Valentine’s Day this year, according to the National Retail Federation, spending an...