A new year is mere weeks away. Before all the December holiday hoopla gets started, dedicate time to set your business up for success in 2023 by...
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4 Financial Resolutions for a Profitable Year
The New Year presents the opportunity to grow from past mistakes and push yourself with new goals. What better goal for your business than to...
2021 In Review: SAF Reconnected the Industry with Live Events, Content and Advocacy
The floral industry experienced another extraordinary year. Business was booming amid shortages of staff and at times, flowers and supplies. Still,...
How to Turn Resolutions into Marketing Muses
Ah, January…the month of fresh starts. Last week, millions of people likely resolved to embrace some form of self-improvement in 2021, be it a...
In 2020, SAF Leveraged ‘Resiliency’ and ‘Innovative Spirit’ of Industry
The entire floral industry was forced to adapt this year and reimagine everyday operations in order to overcome unimaginable challenges. Each step...
Thanks, 2020? 4 Year-End Lessons to Carry Forward into 2021
2020 is almost over — and for just about everyone, that end can’t come soon enough. But for all the challenges and heartache this grinding year...