The media loves to find new angles for its annual coverage of Valentine’s Day, and this year many news outlets honed in on the rising cost of...
SAF Promotes Industry in Valentine’s Day Media Coverage
read more
New York Times
Stressed Consumers Turn to Warm Tones for Comfort
Remember when “greige” was all the rage? Months into the global pandemic, American consumers seem to be saying good-bye to greige, gray, beige and...
British Publicist Turned Fashion Designer Sings Flowers’ Praises
In a New York Times Style magazine profile, a British fashion designer with a growing following on social media credited her time assisting a...
New York Times Touts Importance of Holiday Window Displays
The “secret” to attention-grabbing window displays in an age when many consumers are walking by stores, eyes glued to their phones, or driving by...
Use Video to Capture Consumer Attention
Social media is a visual medium and consumers love to watch short, feel-good videos. To keep the momentum going from it’s Petal It Forward program...
More Couples Say, ‘Surprise! This is Our Wedding!’
Save the date? More like, spring the date on your guests at the (very) last minute. Last week, we told you about a New York Times story noting an...
SAF Responds to Inaccuracies in New York Times Story on Floral ‘Revolution’
The Society of American Florists has responded to a New York Times story that mischaracterized aspects of the floral industry supply chain. “In the...
In Fight In Fight for Customers, Brick and Mortars Get ‘Homey’
If you want customers to linger longer, spend more and — well — set foot in-store in the first place, you may want your showroom to look less like a...
At Some Businesses, Cash Isn’t King
As more businesses adapt to chip cards and customers who want to pay for items with apps, an old-fashioned method of settling bills may be falling...
Lessons from a Storied Restaurant’s Slip Ups
After years of top-notch service and the very best product, how fast can you lose a customer? If you’re one of New York’s most storied (and...
New Lines of Greeting Cards Get Cute (and Cheeky)
Merry Christmas? Happy Birthday? Congratulations? Those are the worn-out greetings of another era. That’s according to The New York Times, which...
Through Partnerships and Renovations, Big Brands Rethink In-Store Experience
To better compete against discount stores and online retailers, Saks is “making some radical changes” to its flagship department store on Fifth...
Writer Sings Flowers’ Praises in New York Times
This holiday season, if a competitor slams flowers as a “gift that dies,” florists have an elegant retort: That’s the point. A new essay in The New...