Petal It Forward has bloomed into a beloved annual event thanks to the hundreds of floral businesses that participate each year — and the Society of...
3 Things to Do Before Petal It Forward Oct. 16
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SAF Promotes Industry in Valentine’s Day Media Coverage
The media loves to find new angles for its annual coverage of Valentine’s Day, and this year many news outlets honed in on the rising cost of...
Strengthen Your Relationship with Customers in 5 Words
“Saw this. Thought of you.” Those two sentences — the kind of verbiage often tacked onto a forwarded news article —might not sound revolutionary,...
Make Your Holiday Media Hits Last
So you landed some excellent local coverage on Valentine’s Day — congratulations! If you haven’t promoted that media, however, you might be missing...
With Valentine’s Day Coverage, Positive Approaches Pay Off
Feature stories that slammed Valentine’s Day flowers, followed by profiles of industrious florists making good on a busy, busy day, alongside...