Valentine’s Day, a holiday commonly associated with red roses, typically leads to many news stories starring florists, and this year was no...
Valentine’s Coverage Emphasizes Flowers’ Emotional Power
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Tips for Generating News Coverage
While most of the world has hit pause the past two months, one industry has plugged along, full steam ahead: the news. Knowing this, Jackie Levine,...
Minnesota Wholesaler Generates Buzz Ahead of Women’s Day
Just in time for Women’s Day tomorrow, a wholesaler in Plymouth, Minnesota, received some high profile, positive news coverage for its holiday...
SAF Responds to Inaccuracies in New York Times Story on Floral ‘Revolution’
The Society of American Florists has responded to a New York Times story that mischaracterized aspects of the floral industry supply chain. “In the...
With Valentine’s Day Coverage, Positive Approaches Pay Off
Feature stories that slammed Valentine’s Day flowers, followed by profiles of industrious florists making good on a busy, busy day, alongside...
In Maine, Petal It Forward Still Excites
Looking for a way to bounce back from a bummer of a Sunday Valentine's Day? It’s not too late to get in on the Petal It Forward love. Last week, the...