Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego with new...
Young Floral Pros Get First-Hand Look at Flower Farms in San Diego
Sustainability practices, cutting-edge technology, efficiencies and entrepreneurial thinking are hard at work in California floral businesses, and...
Young Floral Pros Grow and Connect in Miami
Affirmations of a career path. Insight into efficient retail operations. An insider view of the floral importing scene. And newfound floral friends....
Next Gen LIVE! FOMO is Real — for Good Reason
Looking for ways to inspire and engage your best employees, battle burnout, and teach them more about the floral industry? The Society of American...
Does Next Gen LIVE! Deliver? Bosses Say ‘Yes’
Like many other leaders at floral companies, Mike Black is concerned about getting the next generation of floral professionals to commit to the...
4 Benefits of Next Gen LIVE!
New connections, world class education, and a bigger perspective of the floral industry — all in a destination city. The Society of American...
From Conception to Customer: The Story of Floral Hard Goods
Hard goods, from vases to pots and even mechanics like foam and plastic pillows, play a big part in making beautiful arrangements — but how much do...
Go Behind the Scenes of the Floral Supply Chain
Whether they work in retail, manufacturing, wholesale or on a flower farm, busy floral professionals in all segments of the industry are...
Learn to Communicate Like a Pro
The most sought-after skill set in business, according to a Wall Street Journal/Harris Interactive poll of top executives and recruiters, is...
‘Friendships are Flourishing’ From Next Gen Connections
As a fifth-generation florist at her family business, Nicole Palazzo, AAF, already knew many members of the industry, but she didn’t have...
Industry Trends and Challenges: Succession Planning
Editor’s Note: This report is the third in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer...
SAF to Honor Next Gen Floral Pros with New Award
The Society of American Florists has created a new award to celebrate outstanding Next Gen floral professionals for their professional achievements...
Five Minutes with Sheldon Jensen on Next Gen LIVE!
[mom_video type='vimeo' id='740398026' width='900' height='508'] Since returning from the Society of American Florists’ Next Gen LIVE! event in...
Young Floral Pros Gather in Miami
More than 150 floral professionals from 31 states and Ecuador and Colombia will meet in Miami next week for the industry’s first event planned by —...
Next Gen to Get Insider Look at Floral Industry Epicenter
A journey through the life of a flower from breeding to delivery at a retail flower shop. A behind-the-scenes tour in which attendees will follow...