Need help drumming up business this summer? The Society of American Florists’ Floral Education Hub has resources to help, including courses on...
Drive Summer Sales
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online sales
Drive Sales With Frictionless Ecommerce Experiences
In the drive to create seamless ecommerce experiences, the smallest details matter. How many clicks does it take to check out? One too many and the...
Florists’ Top Tips for Staying Profitable
Focus on customer service. Optimize your online presence. Don’t underestimate what customers will spend. Redefine the retail experience. Re-engineer...
Is It Time for a Digital Marketing Do-Over?
Online reviews. Pay-per-clicks. QR codes. For retail florists, driving customers to the digital marketplace requires the same attention to detail as...
Access Insider Tips to Drive Summer Sales
Need help driving sales this summer? The Society of American Florists’ Career Connection learning hub has resources to help, including courses on...
Boost Your SEO for a Big Payback
During the course of the pandemic, online sales rose at least 50 percent for most flower shops with websites, estimated Dan McManus of TeamFloral, a...
National Marketers ID Mother’s Day Success Factors
One year into the pandemic, floral marketers are well positioned to offer online-ordering and in-store pickup are on their way to having a...
Robust Websites Buoy Florists During Pandemic
Florists with a robust and flexible online presence thrived during the pandemic. Take a page from their playbook to beef up your online sales. The...
Amid Crisis, Consumers Still Want Flowers
How has the COVID-19 pandemic changed the way consumers think about buying flowers? A recent poll, commissioned by the Society of American Florists...
Strategies to Adopt for Stronger Online Sales
The pandemic turned millions of consumers into more regular online shoppers almost overnight. Most experts say that, even as restrictions ease and...
How to Get the Most Out of New Customers
Social distancing guidelines created a lot of first-time flower buyers this spring, as consumers sought contact-free ways to deliver a virtual hug...