Fun, sun, new products, inspiration, practical takeaways, and 50-plus info-packed educational sessions targeted to address some of the floral...
Hundreds Gather in California for SAF Palm Springs 2018
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Palm Springs
Golfers Tee Up to Support SAF
Last Friday, SAF members took to the links in support of the Society of American Florists political and legislative activities during the 26th...
Do You Have A ‘Social Selling’ Mindset?
What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with...
At SAF Palm Springs, Planning Tips for a Profitable Christmas
Floral industry members who attend SAF Palm Springs 2018, SAF’s 134th Annual Convention Sept. 12-15 in Rancho Mirage, California, will bask in the...
Want to Make an Impression Online Fast? Create Custom Photos
How much time do you have to grab customers’ attention online? According to the Journal of Behaviour and Information Technology, you get 50...
Rules Meant to Be Broken: How to Attract and Keep Employees
No matter if you have one employee or 100, you need your staff is filled with quality hires. You want to attract and keep employees who are...