Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of...
Petal It Forward Video Promotes the Power of Giving Flowers
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Petal It Forward
Petal It Forward Video Reaches Nearly 223K Views and Counting
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up...
Cure the Winter Blues with Petal It Forward Video
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...
Petal It Forward 2017 Creates ROI on ‘Feel Good’ Effect
Call it the do-gooder or feel-good effect: According to a Unilever study, a third of consumers choose to buy from companies that promote...
Petal It Forward Prep: Partner Up
For one florist in Kokomo, Indiana, a one-day, feel-good campaign last year led to happy customers, glowing press coverage  — and requests from her...
Petal It Forward Prep: Get Your Ducks in a Row
For Valerie Lee Ow, participating in the Society of American Florists’ Petal It Forward event last year was a feel-good effort for customers — and...
Petal It Forward Prep:Â Order T-Shirts and Flower Cards
Here’s something Annie Taylor wasn’t expecting during the Society of American Florists’ 2016 Petal It Forward event: a run on bouquets that left her...
Petal It Forward Prep: Logistics Checklist
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of...
Petal It Forward Prep: Order Flower Cards and T-Shirts
If you haven’t already, now is the time to create and order Petal It Forward logo materials in advance of your Oct. 11 event. The Society of...
Petal It Forward Prep: Scout Your Location
Deciding where to hold your local Petal It Forward event on Oct. 11 deserves attention now. Who do you want to reach? Business professionals?...
SAF Women’s Day Video: Nearly 47,000 Views and Counting
A video promoting Women’s Day, celebrated March 8 each year, and the unique power of flowers to make women feel appreciated, loved and admired has...
Share the Petal It Forward Video
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...
Across the U.S., Local Florists Petal It Forward
On the morning of October 19, Jim Relles had something just about every local florist dreams of: Reporters from all three network affiliates were in...
3 Ways to Turn Petal It Forward PR Wins into Sales Success
If you are among the floral industry members who executed a local Petal It Forward event in more than 225 cities this week, you may be wondering...
SAF Prompts Nation to Petal It Forward
Taxi drivers, food vendors, law enforcement officers and everyday Americans heading to work were among the thousands of people who received flowers...