For his commitment to professional development and active leadership in the association community at large, which has benefited the Society of...
Peter Moran
read more
Beloved Designer, Longtime SAF CEO Inducted into SAF’s Floriculture Hall of Fame
A floral designer known for her warmth, talent and passion received the floral industry’s highest honor posthumously last week, when she was...
SAF Leaders Express Gratitude to Longtime CEO
Among the many celebrations planned for SAF Palm Beach 2017 but thwarted by Hurricane Irma: A fond, industry farewell to Peter Moran, the Society of...
Peter Moran to Retire as SAF CEO, Kate Penn Named Successor
The Society of American Florists' chief executive officer, Peter Moran, will retire at the end of the year from his post after 33 years with the...
In Biennial Address, SAF CEO Shares Good Economic News — and Caveats
Floral industry business owners who are responding to new trends in customer service and demand, and paying attention to economic shifts at the...