Winner of the 55th annual Sylvia Cup Design Competition Jackie Lacey, AAF, AIFD, CFD, PFCI, with first-runner up Sharon Ivey AIFD, PFCI, AAF, CFD,...
Jackie Lacey Wins 55th Annual Sylvia Cup Design CompetitionÂ
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SAF to Induct 14 AAF and PFCI Honorees Â
More than a dozen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. Seven...
SAF to Induct 26 AAF and PFCI Honorees
More than two dozen floral professionals from across the U.S. have earned credentials that demonstrate their commitment to the floral industry....
Grow Your Career With PFCI
Floral professionals love to talk about their businesses, designs and educate their peers and consumers about the benefits of flowers. Sound like...
Elevate Your V-Day Designs with Intriguing Pairings
Fare thee well, Santa and Baby New Year; welcome, Cupid! Is your Valentine menu ready? In a recent issue of Floral Management, a few members of the...
SAF to Induct AAF and PFCI Honorees
More than 20 floral professionals from across the U.S. and as far away as Australia have earned professional credentials that demonstrate their...
SAF Seeks Award Nominations and PFCI, AAF Applications
Professional credentials not only give you and your business clout in the industry, but they also distinguish you from competitors. Ready to take...
SAF Councils Tackle Industry Trends & Challenges
Pandemic-driven popularity of flowers and plants, supply chain challenges, recruiting and engaging a reliable workforce—these are just some of the...
PFCI to Honor Six New Members in 2021
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during...
Flowers Take Center Stage at South Florida Art Festival
Floral professionals already understand the power of flowers in everyday life. This week, a floral artist and educator with an international...
Canadian Florist Lays Claim to Sylvia Cup in Pirate-Themed Competition
An award-winning floral designer from Vancouver, Canada, is the winner of the Society of American Florists’ 51st annual Sylvia Cup Design...
PFCI to Honor Seven New Members
Experts on the principles and elements of floral design, event management, floral photography, and flower farming are among the seven professionals...
Florists Mourn Tommy Bright Winner James Morley, AAF, AIFD, PFCI
James Raymond Morley, AAF, AIFD, PFCI, who devoted his life to educating and improving the floral industry, died November 3 in Oklahoma City,...
Deborah De La Flor AIFD, PFCI, Honored with Tommy Bright Award
A Florida florist, beloved for her inventive design talent, business savvy, witty commentary and effusive personality, received the industry’s...
Texas Florist Wins 50th Annual Sylvia Cup Design Competition
When Rey Rodriguez, AAF, AIFD, TMFA, of The Gypsy Florist in Austin, Texas, stepped into a hotel ballroom last week for the Society of American...