While the Hollywood Foreign Press Association honored the best in film and American television on Jan. 8, the floral industry celebrates its leading...
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Deadlines Approaching for Awards Nominations
You could be the one who pinpoints the next Floriculture Hall of Fame inductee or another top industry award recipient. Or, you might be standing in...
PFCI Welcomes Audition DVDs in All Languages
If you love talking about flowers and presenting programs for garden clubs or industry groups, you’re three quarters of the way to earning the PFCI...
Derek Woodruff, AIFD, PFCI, CF, Wins 49th Annual Sylvia Cup Design Competition
Derek Woodruff, AIFD, PFCI, CF, owner of Floral Underground in Traverse City, Michigan, won the grand prize in the 49th Annual Sylvia Cup Design...
Tom Bowling, AIFD, PFCI, Receives the Tommy Bright Award for Achievement in Floral Presentation
Tom Bowling, AIFD, PFCI, of Fairfield, Ohio, was honored for lifetime achievement in floral presentation as the recipient of the 2016 Tommy Bright...
Premier Products Showcase, Supplier Expo to Foster Connections
Two popular annual events scheduled on the first full day of SAF Maui 2016, the association’s 132nd Annual Convention, Sept. 21-24, at the...
Sylvia Cup to Test 13 Designers with Surprise Theme
Next weekend, some of the floral industry’s top designers will go head to head, and flower to flower, in a highly anticipated live competition...
Back to School at the College of Cool
Get ready for a crash course in the hottest products on the market as the wacky professors from Professional Floral Communicators – International...
Sylvia Cup Floral Design Competition Entry Deadline is Aug. 3
Two dozen of the nation’s best floral designers will be given the same flowers, foliage and design supplies — and two hours to create the surprise...
Professional Floral Communicators – International to Induct Three Speakers
The Society of American Florists will honor three professionals with induction into Professional Floral Communicators – International (PFCI) during...
Speakers to Swap Strategies at AIFD National Symposium
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Come talk shop with experts...
Are You the Next Floral Management Marketer of the Year?
What do a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all...
In Remembrance: SAF Tommy Bright Recipient, Richard Seaboldt, AAF, AIFD, PFCI, 1939 – 2016
A beloved floral industry member, celebrated presenter and designer died March 13. Richard Seaboldt, AAF, AIFD, PFCI, entertained, educated and...
2015 Tommy Bright Award Recipient Richard Seaboldt
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Retailers Up Average Order Values with New Products
If you want to take your arrangements to the next level (read: a higher price point), the same old containers and accessories simply won't cut it....