Surrounded by carnations, roses, greenery, and other stems, a small group of Parkinson’s patients near Minneapolis, Minnesota are learning the art...
SAF Receives $250,000 Donation for Marketing, Education
Herman Meinders, AAF, was three weeks into selling subscriptions for his new wire service, American Floral Services, and was ready to give up. “I...
485-Plus Floral Industry Businesses Commit to Petal it Forward
With one week to go, more than 485 floral industry businesses from 42 states and two countries have signed on to Petal It Forward in their...
Pennsylvania, Ohio Shops Collect for Families in Need
A group of associated flower shops in Pennsylvania and Ohio came together for the tenth time earlier this month to collect hundreds of pounds of...
Wisconsin Florist Raises Money for Honor Flight
An annual ladies’ night event at Waukesha Floral & Greenhouses last month generated excitement and sales for the Wisconsin business — and funds...
Michigan Florist Plans Events to Make Prom Dreams Come True
Prom, one of high school’s most celebrated rites of passage, is quite an expensive experience. According to a Visa survey, the average American...
Botanica Anniversary Party Includes Donation to AFE
Botanica International Design Studio, a floral event business in Tampa, Florida, run by a family of longtime Society of American Florists volunteer...
Westerlay Orchids Raises $89,000 For Local Cancer Center
Over the past four years, Westerlay Orchids has raised approximately $89,000 for the Breast Cancer Resource Center of Santa Barbara. Each fall, the...
Industry Members Lend Aid to Wildfire Evacuees
Nearly three weeks after the deadliest wildfire in California’s recorded history began, it is fully contained, thanks in part to recent rains, which...
Florists Collect 858 Children’s Books for Public Libraries
Sister companies Royer’s Flowers & Gifts, Stephenson’s Flowers & Gifts and Connells Maple Lee Flowers & Gifts recently concluded their...
‘Puppy Party’ Caters to Animal-Loving Philanthropists
By Mackenzie Nichols Mindful that people love charitable causes as well as their “furbabies,” one New Jersey florist devised the perfect event to...
Cancer Foundation Honors Oregon Florist
When Shirley Lyons, AAF, PFCI, started fundraising for the Oregon Cancer Foundation about six years ago, her goal was modest: Raise awareness and...
A Canned Food Drive Approach that Helps Your Community and Business
Want to create a holiday charitable event this fall that contributes to your community, generates goodwill and brings more customers into your...
AIFD Foundation Launches Hurricane Maria Florist Fund
The AIFD Foundation is again stepping in to offer support those in the floral industry hard hit by recent hurricanes. The Hurricane Maria Florist...
SAF Florists Collects 1,900 Pounds for Food Banks
Seven years of collecting nonperishable food, seven tons collected for food banks in Pennsylvania and Ohio. Sister companies Royer’s Flowers &...