Imagine the streets of your city filled with smiling people holding bouquets. Picture your social media feeds brimming with messages of thanks to...
2019 Petal It Forward Set for Oct. 23
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PIF
Teamwork: Consider Partnerships to Amplify Your Petal It Forward Event
For the past two years, Fifty Flowers has partnered with the Boise Police Department and the Ada County Sheriff's Office to hand out flowers for its...
Publicity Pointers from Petal It Forward Superstars
Before hosting KSAZ Channel 10 reporter Carmen Blackwell, Denham practiced talking points with her marketing manager. “You really only have about...
Florists Share Winning Social Media Strategies from Petal It Forward
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the...
Petal It Forward Delivers Joy, Tears and Inspiration
The Society of American Florists’ 2018 Petal It Forward initiative brought out the best in people all over the country, reminding them of the...
Make a Lasting Impression with Savvy (Fast!) Petal It Forward Follow-Up
Keep the smiles, hugs and good feelings going and get the most out of your Petal It Forward event with these important — and fast!— follow-up...
Remind Reporters that You Will Petal It Forward on Oct. 24
With one week to go before Petal It Forward on Oct. 24, it’s time to finalize your publicity push. Pitch local media now about the feel-good story...
Train Your Happiness Ambassadors for Petal It Forward
Come Oct. 24, Alexis Dexter of Forget Me Not Flowers & Gifts in Barre, Vermont, will have at least 30 “Happiness Ambassadors” giving away 2,000...
49 States Prepare to ‘Petal It Forward’ on Oct. 24
As of Columbus Day, floral industry members had notified the Society of American Florists of their plans to randomly surprise people on Oct. 24 with...
48 States Prepare to ‘Petal It Forward’ on Oct. 24
As of early October, florists in 48 states and Washington, D.C., had notified the Society of American Florists of their local Petal It Forward plans...
Get Your Petal It Forward Event Listed
Do you want to generate local visibility with potential customers, and establish loyalty among existing ones? Do you want to position yourself as a...
2017 Petal It Forward Date Set for Oct. 11: SAF Seeks Industry Participation
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters...
SAF Prompts Nation to Petal It Forward
Taxi drivers, food vendors, law enforcement officers and everyday Americans heading to work were among the thousands of people who received flowers...
Florists in 46 States Commit to ‘Petal It Forward’
Florists around the country are gearing up to help consumers feel and share some serious flower love. At press time, florists in 46 states and 170...
Plan Your Oct. 19 Petal It Forward Event Now
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at...