While most of the world has hit pause the past two months, one industry has plugged along, full steam ahead: the news. Knowing this, Jackie Levine,...
Tips for Generating News Coverage
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press coverage
Get the Media Excited About Petal It Forward
Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected...
Florists Talk Shop with Reporters for Mother’s Day
In the midst of Mother’s Day week — when the pressure was on, and designs were flying out the door — some Society of American Florists members spoke...
3 Ways to Turn Petal It Forward PR Wins into Sales Success
If you are among the floral industry members who executed a local Petal It Forward event in more than 225 cities this week, you may be wondering...