Press Archives

Get the Media Excited About Petal It Forward

September 26, 2018 | Sales WakeUP, Uncategorized

Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected...

Top Four Talking Points for Mother’s Day Interviews

May 1, 2018 | Marketing, Public Relations, Sales WakeUP

As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about...

2018 Petal It Forward Date Set for Oct. 24: SAF Seeks Industry Participation

April 11, 2018 | Floral Industry News

For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows...

Minnesota Wholesaler Generates Buzz Ahead of Women’s Day

March 7, 2018 | Floral Industry News

Just in time for Women’s Day tomorrow, a wholesaler in Plymouth, Minnesota, received some high profile, positive news coverage for its holiday...

SAF Members Generate Positive Publicity for Valentine’s Day

February 21, 2018 | Floral Industry News

Amidst the busiest stretch of the year, professionals from all segments of the floral industry made time to talk to the media — scoring quality...

Philly Shop Capitalizes on Super Bowl Excitement with Raffle, Photo Ops

February 6, 2018 | Floral Industry News

For a longtime business in Philadelphia, the Super Bowl — and the Eagles’ big win —provided plenty of opportunity to celebrate with their customers,...

Valentine’s Day Ideas to Steal Now

January 23, 2018 | Business Builder

Want to step up your Valentine's Day marketing? Members of the Society of American Florists have exclusive access to a vast collection of marketing...

SAF’s Petal It Forward Generates 81.9 Million Impressions

October 25, 2017 | Events, Floral Industry News, Public Relations, Social Media

The Society of American Florists’ feel-good Petal It Forward effort on Oct. 11 reached millions of consumers, reporters and digital influencers,...

Petal It Forward Participants Recount Stories of Delight, Surprise and Comfort

October 18, 2017 | Events, Floral Industry News, Marketing, Public Relations, Social Media

Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social...

Florists in All 50 States Plan Local Events for Petal It Forward

October 4, 2017 | Events, Floral Industry News, Public Relations

North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort...

Amplify the Buzz: Support the Petal It Forward Thunderclap

September 27, 2017 | Business Builder, Events, Marketing, Public Relations, Social Media

Raising consumer awareness about the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists makes it easy for the...