Wearing T-shirts in your shop’s signature colors or lime green, fluorescent pink, or neon orange will make your “Happiness Ambassadors” stand out...
Petal It Forward Prep: Order T-shirts, Flower Cards and Stickers
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Press
Florists in 44 States Plan to ‘Petal It Forward’ on Oct. 11
At press time, florists in 44 states in 147 cities and Canada had told the Society of American Florists of plans to hold Petal It Forward events in...
Petal It Forward Prep: Recruit Volunteers
From processing flowers and assembling bouquets to attaching stickers or cards and representing your shop as “Happiness Ambassadors,” having a few...
Petal It Forward Prep: Source the Flowers
One secret to success during the Society of American Florists’ upcoming Petal It Forward event? Ask suppliers for help — and do it fast. “The sooner...
Petal It Forward Prep: Research Your Local News Reporters
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s October 11...
Petal It Forward 2017 Creates ROI on ‘Feel Good’ Effect
Call it the do-gooder or feel-good effect: According to a Unilever study, a third of consumers choose to buy from companies that promote...
Petal It Forward Prep: Get Your Ducks in a Row
For Valerie Lee Ow, participating in the Society of American Florists’ Petal It Forward event last year was a feel-good effort for customers — and...
Petal It Forward Prep: Logistics Checklist
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of...
Petal It Forward Prep: Order Flower Cards and T-Shirts
If you haven’t already, now is the time to create and order Petal It Forward logo materials in advance of your Oct. 11 event. The Society of...
Anatomy of an Impactful Interview
Last week, Lori Kunian, owner of Affairs to Remember in Melrose, Massachusetts, joined the prestigious ranks of the American Institute of Floral...
Oregon Florist Puts Positivity to Work in Holiday PR
For a florist in Eugene, Oregon, the “secrets” to scoring great press in the days leading up to Mother’s Day were simple: Stay positive, work those...
APW Prep: Spread the News
The Society of American Florists makes promoting Administrative Professionals Week (APW), April 23-29, easy with 11 radio commercial scripts, a...
Make Your Holiday Media Hits Last
So you landed some excellent local coverage on Valentine’s Day — congratulations! If you haven’t promoted that media, however, you might be missing...
Women’s Day Prep: Generate News Coverage
The Society of American Florists makes promoting International Women’s Day (March 8) easy with promotional ideas, a customizable press release,...
Stay Positive in Valentine’s Day Interviews
As a shop owner, you are the spokesperson for your business and the flower expert for your community. This Valentine’s Day, seize the opportunity to...