Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in...
Every Order Deserves the Royal Treatment
read more
Press
Charleston Florists Talk Roots and Future in Local Paper
How would you handle the situation if your newspaper profiled your business and the reporter peppered you with hard-hitting questions such as “What...
Reporters Flock to Cover Florist’s Role in Urban Revitalization
A floral business opening its doors to the public is rarely headline news — or a reason for a visit from the mayor of a major U.S. city. But in...
3 Ways to Turn Petal It Forward PR Wins into Sales Success
If you are among the floral industry members who executed a local Petal It Forward event in more than 225 cities this week, you may be wondering...
Petal It Forward 2015: NYC Event Highlights and PR Results
This video spotlights SAF’s 2015 Petal It Forward event in NYC, along with the traditional media and social media results that were generated from...
Sparks Peddles ‘Petal it Forward’ in Chicago
SAF Vice President of Marketing Jennifer Sparks will discuss Petal It Forward during the International Floriculture Expo in Chicago. Her educational...
Florists Score High Profile Coverage Leading up to Mother’s Day
During one of your busiest periods, would you let a news station set up a live feed, directly to its website, and broadcast the comings and goings...
New York Shop Turns April Fool’s Prank into Branding Event
Did you roll your eyes at silly April Fool’s pranks last week? For one New York City florist, the mirth-filled holiday is no joke: It’s an annual —...
Flowers Take Top Spot on “The View”
When “The View” kicked off its Viewer Valentine Week series this week, flowers, professionally designed by a florist, were its first go-to gift...
Interview Dos and Don’ts
If you've followed our advice and reached out to the media to generate some Valentine's Day coverage, you likely have a big interview coming up....
Score Some Pre-Christmas Press
A positive feature story and quality photo can help you end the year on a high note. Looking for an angle to get your business in the news this...