While some florists may feel pressure to provide the perfect arrangement to honor the deceased, Patience Pickner, AAF, AIFD, PFCI, owner and...
Explore Design As a Celebration of Life in Boston
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Profit Blast
Is Your Business’s Online Reputation Netting Sales?
Chances are you already have a business website and spend time on social media. But do you know how to boost search engine optimization (SEO) and...
Learn to Elevate Your Customer Experience in Boston
A one-day investment can equal lasting results for your business all year-round—that’s what happened for Amber Micciche of Main Street Flower Market...
Florists Armed with Inspiration and Knowledge After Profit Blast
More than 115 florists from 22 states gathered in Boston on Sunday for the Society of American Florists’ 1-Day Profit Blast, where they learned best...
Profit Blast Offers Strategies to Conquer the Holiday Frenzy
Leah Van Ness of Montville Florist in Uncasville, Connecticut, is feeling confident about handling the coming holiday frenzy. That’s because earlier...
Save the Date for SAF’s Premier Events
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals...
Texas Florists Gear Up For A Profitable Valentine’s Day
Seeking the best business tips, design ideas and new products and services for a profitable Valentine’s Day, Texas florists stepped away from their...
SAF Will Help You Learn, Grow and Connect in 2023
Do you worry about the impact of inflation on your profit margin? Are you looking to connect with professionals across the floral supply chain? Do...
Want a Profitable Valentine’s Day? Get a Head Start in San Marcos!
It’s not easy to tear yourself away from the shop for education — but meeting fellow industry professionals who “love flowers as much as we do” was...
Texas Florists to Soak in HR, Customer Service and Operational Hacks
When it comes to retaining customers, the devil can be in the details — and if you’re not paying attention to the little things, you run the risk of...
Design, Delivery and Marketing Hacks on Tap for Denver Profit Blast
Derek Woodruff, AIFD, CF, PFCI, of Floral Underground honed his creativity as a designer — as well as his problem-solving and time management skills...
Florists Get Recharged and Inspired in Cedar Rapids
They learned how to upsell and book more weddings while creating designs for different budgets. They heard strategies for better communication in...
Tackle Event, Labor and Inflation Challenges at SAF’s 1-Day Profit Blast
This year is expected to be the biggest year for weddings since 1984, and couples are spending more than ever on flowers. Are you prepared to...
Learn, Network and Grow With SAF’s Events
The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American...
Florists Find Inspiration and Growth Strategies in Albany
Mary Jones’ two younger employees have sought to expand their education through college classes and with training at other flower shops. “I thought,...