The Society of American Florists’ 1-Day Profit Blast is heading to the cool waters of Green Bay, Wisconsin, on Sunday, July 15. Sponsored by the...
Green Bay Profit Blast to Highlight Design Profitability, Online Selling
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Profit Blast
Florists Leave Detroit with Ideas on Sales, Service, Financials and More
What’s the best way to capitalize on a full day of targeted education aimed at improving just about every facet of your business, from accounting to...
Florists Gear Up for Detroit Profit Blast
The Society of American Florists’ 1-Day Profit Blast heads to Detroit this Sunday, May 20. Sponsored by Nordlie and Kennicott Brothers Company, the...
Two Tips for Taking Better Outgoing Mother’s Day Orders
You're days away from one of the biggest holidays of the year. Don’t panic. "Mother's Day can be a lot easier, profitable and stress-free if your...
Want to Compete Online? Learn to Drive Local Orders to Your Shop
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) —...
Millennial Floral Designer Talks Shifts in Customer Expectations
With Pinterest dreams and Martha Stewart moms, millennial customers have plenty of ideas — and florists are the pros tasked with crafting those...
Florists Leave Omaha With Renewed Energy, Actionable Tips
Eager to start 2018 on a high note, 121 floral industry members gathered in Omaha, Nebraska, on January 14 for the latest installment in SAF’s...
Florists Count Down to SAF 1-Day Profit Blast in Omaha
The owner of Iris Blossoms in Clearwater, Kansas, has been counting down the days until her trip to Omaha, Nebraska, for the Society of American...
Florists Prep for Inspiring Day in Omaha
It’s been more than two years since Rhonda Bullington attended SAF’s 1-Day Profit Blast in Des Moines, an experience that expanded her skillset and...
Profit Blast Heads to the Heartland
Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on...
Millennial Designer to Deliver Popular Gift Trends in Omaha
What do a protea, Moscow Mule mug and a troll doll have in common? These are three “tools” Laura Daluga, AIFD, has used to surprise and delight...
Millennial Florist Shares Tips on Attracting New Customers
Sustainability. Ease. On-trend color combinations. These were just a few of the topics tackled last month during the Society of American Florists’...
In Louisville, Florists Talk Millennials, Events, Facebook — and One Customer Question to Nix
Connecting with millennials and down-sizing boomers. Running events more profitably. Increasing average orders. Finally (finally!) getting a handle...
Florists Anticipate Inspiring Day in Louisville on Nov. 4
Nicole and Sue Palazzo had already landed in South Florida on Tuesday, September 5, when they got the bad news: due to the threat of Hurricane Irma,...
At Profit Blast in Louisville, a Focus on More Profitable Events
Knowing what to charge wedding and event clients can be tricky. When retailers miscalculate, they risk not making a profit. Fortunately, help is on...