After an “okay” first two quarters for the majority of floral businesses that responded to a survey by the Society of American Florists, uncertainty...
2024 Floral Sales ‘Okay’, Up from 2019
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profitability
Minimize Waste with High-Margin Designs
Kelsey Thompson, AIFD, of Bloom Floral and Home Studio in Algona, Iowa, and Doug Bates, AIFD, CF, of Designs by Vogts in Sturgis, Michigan, share a...
Cut Key Costs to Keep Profitability Up
The boom years for blooms may be coming to end — at least for now. After two years of strong sales, some florists are seeing fewer transactions...
Countdown to Prom
Ready for a four-letter word? P-r-o-m. If prom work is more burden that boon, you and your team may be missing some of the key “do’s and don’ts” of...
3 Spring Design Trends to Perk Up Sales
Pop quiz: Who is in charge of profitability at your store? If you said, “the owner” or “the manager,” we’ll understand, but according to industry...
Wedding Pricing that Makes Sense
When it comes to weddings and pricing, beauty is usually not a problem for the floral industry. Retail florists excel at beauty. Profitability is...