Prom, No Pain, More ProfitReady for a four-letter word? P-r-o-m. At least, that is how some florists look at prom season — which brings potential...
Countdown to Prom: Start Your Prep Today for a Profitable Season
read more
prom
Tim Tebow Gives Corsage to Prom Date on The Tonight Show
A popular athlete surprised a fan with a rose corsage and slow-dance on NBC’s The Tonight Show Starring Jimmy Fallon on May 17. The high-profile...
Movie Quotes Provide Fodder for Last Minute Mother’s Day Reminders
It’s crunch time before a major holiday and you want to squeeze in a few final sales. Post movie quotes to motivate procrastinators without...
Prom Fundraiser Urges Teens to Give up the Corsage
An effort to raise money for teens with special needs has the floral industry asking a nonprofit headed by a popular athlete to reconsider its...
Attract Teen Shoppers with Prom Quiz Cheat Sheet
The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members...
Rockcastle Florist to Prom Goers: ‘Bibbity-Boppity-Boo’
Influenced by movies, television shows and fashion magazines, high school students develop a fairytale vision of prom night that’s very sparkly —...
SAF Prom Quiz Generates 2 Million Impressions
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. This past prom season, in...
Teens Look to Africa for Prom Style
A new generation of high school students has embraced a bold, colorful style of prom dress that recalls their African heritage. Not surprisingly,...
Attract Prom-Goers with Personality Quiz
Prom season is in full swing, and it is often the first time teens buy flowers from a local professional florist. Get those teens coming to your...
Boost Your Prom Sales with New Quiz
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
SAF PR Program Drives Teens to Prom Flowers
The Society of American Florists is using a new public relations program and a major rite of passage to connect teens and flowers. Prom season is...
To Win Over Clients, Ask Them for Help
Having a hard time growing your wedding business — or your corporate sales? (Or, insert just about any other segment in the above sentence…) It...
Prom Resource Center
Teens (more likely their parents) shell out anywhere from $700-$1,200 on prom today — and they’re not skimping on the flowers. Retail florists...