Surrounded by carnations, roses, greenery, and other stems, a small group of Parkinson’s patients near Minneapolis, Minnesota are learning the art...
Retired Floral Designer Gives Back to Patients
read more
public relations
Strong Vendor-Buyer Relationships Help Overcome Supply Chain Hurdles
Lani Callister, AAF, fresh flower manager at Ensign Wholesale Floral, was in constant contact with the Ecuadorian farms that the Salt Lake City,...
Flowers Receive Prominent Coverage for Mother’s Day
Days after leading a Society of American Florists webinar on generating media buzz, Jackie Levine found herself giving interview after interview...
Tears. Delight. New Customers. Floral Pros in 50 States ‘Petal It Forward’
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the...
Invite Reporters to Your Holiday Open House
Are you hosting a holiday open house? Make sure the media is on your guest list, said SAF Vice President of Marketing Jennifer Sparks. “Surely your...
One Week to Go! 48 States Plan to Petal It Forward on October 23
More than 360 floral teams in 48 states, Canada and Puerto Rico have notified the Society of American Florists of plans to Petal It Forward in their...
Nielsen’s Florist Celebrates 75 Years with Open House, Front-Page Article
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers...
Post Petal It Forward Teasers on Social Media
View this post on Instagram Coming in October! Have you signed up atsafnow.tempurl.host? . #societyofamericanflorists #petalitforward...
2019 Petal It Forward Set for Oct. 23
Imagine the streets of your city filled with smiling people holding bouquets. Picture your social media feeds brimming with messages of thanks to...
Major Media Coverage Touts Flowers’ Stress-Busting Powers
Earlier this month, a team of ambassadors representing the Society of American Florists trekked through the Pacific Northwest in a vintage-style van...
Petal It Forward 2017: Social Media Coverage
Follow #petalitforward on social media:TwitterInstagramFacebookÂ
Flowers by George Interviewed for Hulu Show
Earlier this month, the same week Amazon became the most valuable publicly traded company — seemingly more evidence of the e-commerce giant’s retail...
Where Will You Petal It Forward on Oct. 24?
Where will you Petal if Forward? On a busy street corner near your shop at rush hour. At a local hospital when visiting hours begin. In the middle...
Top Four Talking Points for Mother’s Day Interviews
As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about...
2018 Petal It Forward Date Set for Oct. 24: SAF Seeks Industry Participation
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows...