Here’s some good news for retailers looking to turn more of their Instagram followers into customers. Beginning next week, several "test brands"...
Instagram Partners with National Brands for E-Commerce Tests
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73 Percent of SAF Survey Respondents ‘Confident’ They’ll Make it Through Crisis
The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of...
At Profit Blast in Louisville, a Focus on More Profitable Events
Knowing what to charge wedding and event clients can be tricky. When retailers miscalculate, they risk not making a profit. Fortunately, help is on...
Wholesalers to Retailers: Plan Ahead and Order Early
A late summer and early fall that read like something out of a science fiction movie — hurricanes, volcanoes, grounded planes, backlogged ports —...
One Reason to ‘Happy Holidays,’ Not‘ Merry Christmas’
The most wonderful time of the year can turn into a real headache for retailers who use the wrong seasonal greeting with customers. Just ask...
3 Tactics for Better Email Open Rates
If you aren't satisfied with the number of customers opening your emails, it may be time to take a look at your subject line strategy and rethink...