SAF has last-minute resources for Mother's Day including tips to get journalists' attention, prepare for an interview, and generate a positive media...
Mother’s Day Prep: Master Media Interviews, Navigate Negative Reviews and MoreÂ
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Sharpen Your Marketing Tactics
Only 13 percent of family-owned businesses make it to the third generation, according to the SC Johnson College of Business at Cornell University —...
The Dos and Don’ts of Responding to a Negative Online Review
If a glowing online review is like fertilizer to a flower garden, a negative review is a weed. Left alone, it can draw attention and resources away...
5-Star Status: Boost Your Online Reviews
Among the reviews for Ashland Addison Florist is this 5-star review: “This was by far the easiest experience I've had ordering flowers remotely. The...
Is It Time for a Digital Marketing Do-Over?
Online reviews. Pay-per-clicks. QR codes. For retail florists, driving customers to the digital marketplace requires the same attention to detail as...
Save Time and Boost Business with Email Automation
Between juggling supply chain and staffing issues and the daily logistical challenges of selling a perishable product, many floral professionals...
Florists Share 5 Best Practices for Employee Evaluations
Before the ball drops on New Year’s Eve, carve out time to meet one-on-one with your staff and review the highs and lows of 2017. Annual employee...
Five Ways to Make Customers Feel More Love on Social Media
Want a super-fast way to stand out on social media? When you respond to customers’ comments — positive and negative — sign your name. Doing so...
Post-Mother’s Day To-Do List: Respond to Online Reviews
Before you write off Mother’s Day 2017 and turn your attention fully to summer weddings and fall/winter planning, make sure you’ve responded to any...
3 Christmas Follow-Up Tasks You Can’t Ignore
We know a certain mega holiday is only a month away, but before you turn the page on December 2016 holiday work, take the time to follow up on some...
Attract More Millennials to Your Shop in Four Steps
Millennials are now the largest age group in America and they had an estimated buying power of $2.45 trillion last year. If you're struggling to get...
Lessons from a Storied Restaurant’s Slip Ups
After years of top-notch service and the very best product, how fast can you lose a customer? If you’re one of New York’s most storied (and...
On Review Sites, Be Fast and Open to Improve Ratings
How far would you go to correct a handful of bad reviews on Yelp? In California, restaurateur Andrew Gruel told The New York Times how he recently...