During SAF Amelia Island 2019 in September, 60 expert speakers and panelists came together in 44 educational sessions and events on targeted issues...
Convention Handouts: Your ‘Cheat Sheets’ for Top-Notch Education
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Four Industry Professionals Recognized for Service, Dedication at SAF Amelia Island 2019
A university professor responsible for improving the quality of some flowers and mentoring countless students. A floral designer celebrated for his...
Floral Industry Veteran Sheds Light on Common Economic Mistakes
The U.S. economy is strong now — but how do you prep for what the future will bring? That’s a question on the minds of many floral industry business...
Floral Pro Dishes on How to Turn Instagram Dreams into Real Designs
Here’s a new reality you deal with every day: Customers who spend hours on Instagram want the latest and greatest in design. How can you clear the...
SAF Amelia Island 2019 Offers a ‘Coach for Every Challenge’
Last month in Floral Management, we outlined some of the expected highlights from a packed program at SAF Amelia Island 2019, the Society of...
Florists Look to Outstanding Varieties to Fast-Track Training
Florists looking to stand apart from competitors who treat floral gifts like commodities have a powerful resource available to them next month: The...
Time to Prep for a Recession? Floral Industry Economist Weighs In
The worst day of the year for the stock market. New tariffs. Inverted yield curves. Do headlines about the economy have you worried? Take a breath,...
Go Deep at SAF Amelia Island’s Next Level Idea Exchange
SAF Amelia Island 2019, the Society of American Florists’ 135th annual convention, consists of dozens of educational programs leading up to the...
Amelia Island Experience Zones Deliver Targeted, Hands-On Training
Ever wish you had a personal trainer at work to help you get up to speed fast on new technology and best practices in service? This month at SAF...
13 Designers Vie for Sylvia Cup at SAF Amelia Island 2019
The thrill of competing in front of a live audience, the nail-biting buildup of tackling a surprise floral design challenge. These are two elements...
SAF CEO Talks State of the Floral Industry — and SAF — Live on Facebook
What are the major challenges that floral professionals face today — and where are the big opportunities? What key factors in the economy are...
Hundreds of Floral Pros from 41 States Gather in Florida for SAF Convention
More than 425 floral professionals from 41 states and four countries will be in Florida this week...
Cotinus Earns Top Honors at SAF Outstanding Varieties Competition
Cotinus, a decorative foliage (also known as “Smokebush”) from The Sun Valley Group in Arcata, California, took top honors last week, winning Best...
SAF Inducts Texas Couple into Floriculture Hall of Fame
Ellen and Jim Ellison of Ellison’s Greenhouses in Brenham, Texas, are the 2019 inductees into SAF’s Floriculture Hall of Fame. The recognition, the...
SAF CEO Lays Out Industry Challenges — and SAF’s New Plan
Labor, rising costs, intense competition and the need to understand and adopt new technologies are among the most significant challenges facing...